The site is searching for an overweight lady under the age of 50 to be the centerpiece of a planned Show Us Your Bingo Wings promotion and is offering the lucky winner a £100,000 pro rata salary.

UnluckyForSome.co.uk has placed an advert for the position with jobs website Gumtree.com as well as at employment centres throughout the UK.

Candidates are being asked to apply by sending photographs showcasing their flabby underarms, also known as ‘bingo wings’, and face to BingoWings@PressmanPR.co.uk. Ten short-listed candidates will then be invited to London in order to take part in a selection test before the lucky winner is selected. The successful applicant will then feature in a filmed commercial that is to be shown around the world.

“This is a unique opportunity for someone who may have always wanted to become famous but didn’t know how to go about it,” said a spokesperson for UnluckyForSome.co.uk.

“It’s also a celebration of the female form and to prove to everyone you don’t have to be skinny to be beautiful. Happy and healthy figures are the way to go.

“We’re looking for a big and beautiful woman aged 18 to 50. Perhaps they don’t think of themselves as conventionally beautiful but have loads of energy and confidence all the same. We’re sick of seeing pencil thin models promoting everything from make-up to washing powder so need your help. If you or someone you know is big and beautiful then we want to hear from you.”